If you have an online store you must want to increase the number of sales. And when it comes to increasing the sales of online stores or eCommerce websites, search engine optimization (SEO) stands out as the best solution for this, right?
But there are thousands or even millions of eCommerce websites out there which compete with each other to come on the top rank on Google's first page. But most of them are unable to drive sales because of lacking behind in SEO ranking.
SEO is a deep and complex online marketing domain. It includes on-page optimization, off-page optimization, right keyword hitting, strong black linking, and many more. Businesses put great effort into all aspects of SEO; however, most times they fail to enhance sales through SEO.
So what is the key to increase the sales of an online store?
eCommerce websites or online stores which want to increase their sales figures through SEO, need to focus on getting ‘organic traffic’. Real buyers are those visitors who search for some products on Google or other search engines.
These visitors come from different online routes to buy the products such as going through product review sites, blogs, etc. If you know how to optimize your website for SEO, you will be able to bring them to your site and make them to buy your product.
And today in this blog post, eSearch Logix will tell you 10 eCommerce SEO tips that will actually bring organic traffic to your online store. These specific techniques will enable your website to get a good amount of organic traffic, and eventually jump in sales growth.
10 eCommerce SEO Tips That Actually Bring Organic Traffic to Your Online Store:
- Research the Right Keywords
- Create a User-Friendly eCommerce Site Structure
- Optimize On-page SEO
- Perform Technical SEO Audit
- Find What Your Competitors Doing
- Focus on Local SEO if you are a retailer
- Do content marketing for your online store
- Valuable Link Building
- Optimize Your Feature Snippets
- Use a Premium Third-Party SEO Plugin
Tip #1: Research the Right Keywords
Keyword research is the basic part of search engine optimization. People start searching for a product with a certain search query that includes some specific keywords or phrases which are relevant to your products and services. But you should note that keyword search for eCommerce websites is different from other industries.
Take a look at the below example
Here the search query is- “what women should take care about wearing clothes during pregnancy?”
On the other side in the below picture, there is a search query- “buy maternity clothes.”
Did you find any difference between both search queries?
In the first example, visitor shows buying intent and in the second one visitor wants to buy the same products for which she previously searched.
This is the difference.
There are mainly two categories of keywords based on user intent:
- Informational keywords: These are the keywords that people use to find informative content or information such as how-to's, guides, tips, and tutorials. If your online store has a dedicated blog that provides information based on users' buying intent, it will help you to catch their attention to your site.
- Commercial/transactional keywords: These keywords directly show the desire or willingness to buy a product e.g., buy women clothing, buy deco mesh ribbon, buy shoes for men, etc.
To research the right keywords, you first need to research the most popular search queries used by your target audience for your products.
How to find the right keywords for eCommerce site?
You can find keywords by using Google automated suggestions, related searches, and people also ask. This will give you useful keyword ideas. Our SEO experts at eSearch Logix use the below methods to find the right keywords for our eCommerce clients that focus on keyword difficulty (KD), search volume, and buyer intent:
1. Find keywords on Amazon
Amazon is the world's largest eCommerce platform. It is undoubtedly a gold mine of high buyer intent keywords where people literally search on Amazon with the intent of buying some products.
To find keywords on Amazon, start typing in the search bar for a keyword that is relevant to one of your products. Look at the below example:
If you sell cousin cover, these keywords suggestions will give some multiple ideas product categories that you can add to your website and customize SEO strategy.
2. Google Trends
Ever thought about using Google trends for your eCommerce keyword research? It is indeed a great keyword research tool that could help you in searching specific keywords which are most relevant to your product category. How?
Let assume you have an online fashion store, and you are selling women clothing in your store. If you type certain keywords here, Google Trends will show you the keywords which are trending upward.
If you pay close attention to "Related queries", you can find more keyword ideas for your product category. And do you know what is the best advantage of these keywords is?
These are trending and up to date. Using these keywords in SEO for eCommerce websites, you will get huge organic traffic.
3. Keyword research tools
There are many keyword research tools that you can use to find SEO keywords for your online store. Best SEO Companies holds great expertise in using various keyword research tools such as Google Keyword Planner, Google Search Console, SEMRush, HubSpot CRM, and Ubersuggest. Our SEO Experts use premium tools that are empowered with AI & ML.
Tip #2: Create User-Friendly eCommerce Site Structure
In eCommerce SEO, site structure plays an important role. How your product pages on your site are organized and structured not only affects your search engine rankings but also affects user experience (UX).
In a nutshell, to make it easy for actual visitors and Google to find your product pages easily, a User-Friendly eCommerce site structure is required. Once you know the right keywords that you want to target, you need to put them carefully on your website. There are two critical rules of eCommerce site structure:
Rule 1: Keep things simple and scalable
Rule 2: keep each product page three (or fewer clicks) from your homepage
In addition to this, you should use keywords which are relevant to the page URLs and their subdirectories
Here are the examples of BAD and Good eCommerce site structure that you should avoid and incorporate respectively:
Example of Bad eCommerce site structure
(Image source: backlinko)
So what is wrong here?
It is not clear, scalable, and simple. In fact, it is extremely complex to understand the logic of the website what goes where.
Example of Good site structure
(Image source: backlinko)
Why it is good?
It is simple and well-optimized for users because the page links are concentrated on the store's product and category page. This simple structure helps Google to find out the relevant information for eCommerce keywords and get it indexed.
Site structure is very important. If you look at the marketing practices of the Top eCommerce SEO agency India they always consider it the most influential factor in eCommerce SEO. Therefore, you should create a user-friendly site structure for your online store and it will help you get relevant organic traffic to the site.
Tip #3: Optimize On-page SEO
As you have researched the right keywords and your site structure is also ready to rock it's time to do a bit more specific in your eCommerce SEO. On-page SEO for eCommerce basically means optimizing your homepage and internal product as well as category pages to help them rank higher in Google SERPs or other search engine rankings.
Especially when you set up an eCommerce store on the world's popular eCommerce platforms like BigCommerce, Shopify, WooCommerce, Magento, and Volusion, your site may have a large number of product pages. It means you have more scope for optimizing on-page SEO. Here are the best practices for on-page SEO:
- Write SEO-friendly short and long product descriptions that include the commercial/transactional keywords.
- Optimize Meta Titles and H1 tags of your product pages.
- Include at least one high-quality product image associated with alt text and file name.
- Incorporate latent semantic indexing (LSI) keywords that are closely related to your main keyword such as 45W, manual, stainless steel, programmable.
- Add modifiers on your product or category pages like "Buy", Cheap", "Purchase", "Discount", "Deals", to get high organic traffic with long-tail keywords.
- Incorporate click Magnet words like "X% Off", Lowest Price, Guaranteed, Sale, and "Lowest Price" to improve CTR.
- Include 1000+ words of content and sprinkle the keywords around 3-5 times.
- Use short and focus keyword-based URLs.
- Add product review schema to get rich snippets on Google SERPs.
Tip #4: Perform Technical SEO Audit
Technical SEO is important to drive organic traffic, especially for eCommerce sites because eCommerce websites have a lot of pages which increases the chances of technical SEO issues arising.
You should perform a technical SEO audit for your eCommerce site to figure any hidden or unnoticed errors that may cause problems in crawling and indexing by search engines.
To perform Technical SEO Audit for your eCommerce site, you should use some good SEO tools such as:
- Google Analytics
- Google Search Console
While you audit your site for technical SEO, make sure the tool provides you the information with:
- Broken links on your site
- Missing alt text or metadata
- Thin or duplicate content
- Are subheaders (H2, H3, etc.) properly used
- Are there any orphaned pages
- Are there any keyword cannibalization errors
- Large Image File Sizes
- Slow Hosting and Servers
- Site loading speed
- backlink profile
- Crawl report
eSearch Logix has its own website audit tool that is equipped with advanced features and gives you all the up-to-date technical as well as non-technical information about your website. It will give a comprehensive report of technical SEO audit and helpful suggestions to improve it.
Tip #5: Find What Your Competitors Doing
eCommerce has become a highly competitive market. As people now searching everything on their smartphones it is forcing businesses to go digital and provide instant services. And those businesses which will first reach customers will have better chances of converting them into customers.
That is why it is crucial to pay attention to your competitors. You should conduct competitor analysis to know what exactly they are doing, which SEO techniques they are implementing into their marketing strategy. Find those keywords where your competitors stand on the top of Google search results.
Analyze their technique and try to implement the same if it fits your site structure and services. You don't have to rank #1, but even you manage to stay around your competitors, chances of getting their visitors will be increased.
Tip #6: Focus on Local SEO
If you have a physical shop or retail store then local SEO can especially help you gain customers who live nearby your store or shop location. In recent years, there is a huge rise in the search query based on "near me" on Google which has brought a new trend on search engines to provide location-based information.
This is where Local SEO comes in. To make your online store available for the search queries like "fashion store near me", “grocery store near me", “garments shop near me", you need to create a dedicated local SEO strategy: Here are the Local SEO techniques that you can implement for your eCommerce site (if you have a physical store):
- Optimize Your Google My Business PageBuild Build local citations (NAP)
- Get links on local websites
- Improve On-Page SEO
- Optimize Your Website for Voice Search
If you run a small business or local shop, then read our blog | Local SEO: How Small Businesses Can Convert Local Searchers into Customers
Tip #7: Do Content Marketing for Your Online Store
Content is not king, it is everything. Without right message, no business can convince people to become their customers. Good content gives you the medium to hand out with your customers. Hence, eCommerce businesses need a dedicated content marketing plan to get more relevant organic traffic.
The key to a successful content marketing strategy for eCommerce store is to provide valuable information to the target audience. It creates a sense of trust between the seller and the first-time buyer who may be skeptical about your brand or service quality or authenticity.
Content marketing is considered the biggest part of eCommerce marketing to make your online store stand out from the crowd. That is why we see many online businesses invest separately in content marketing for their products & services. For doing content marketing for your online store, you can:
- Discover where your target customers spend much time on the Internet and social media sites.
- Use those words and phrases in your content that your customers use.
- Focus on social media channels with specific targets on Instagram Marketing and Facebook marketing.
Tip #8: Valuable Link Building
Link building is a significant part of search engine optimization. When an external site is linked to your online store Google recognizes it as an endorsement of your store's content.
Most valuable links come from sources that are recognized by Google. These sources could also be related to your website content. Top eCommerce website development companies highly rely on link building for eCommerce SEO.
The more links your site will have from high domain authority, the more relevant organic traffic your store will receive. But links will work when you produce high-quality content, otherwise, it won't give you any result.
As per a study done by BuzzSumo, 75% of all online content gets zero links, while only some kinds of content are mostly preferred that contains video, interactive forums, user-generated content, and infographics.
Every link gives trust, authority, and relevancy to your website so try to build valuable links.
Tip #9: Optimize Your Feature Snippets
Feature snippet is Google's search results that represent your web page on the top of SERP. If any of your store's pages get listed on Google's feature snippet it would be like winning the match in a single hit.
A website gets a high number of organic traffic through snippets because these are considered highly trustworthy search results. So don't take this step lightly. To get featured on Google's snippet results:
- Optimize structured data and URL slug
- Create attractive meta title & description
- Add product review schema
Tip #10: Use a Premium Third-Party SEO Tool
You can't expect high profit at low investment. If you think using free resources you can bring your online store first rank and get huge traffic, then sorry to say, it would be an unfair dream. SEO is an extremely dynamic process and more than competitive ever it was before.
Just reading an article on eCommerce SEO tips will not bring you the highest results. You need to invest in some third-party SEO tools or plugins. These tools will take some money from your budget but it will give you great insights on SEO and your store's performance.
Being a leading digital marketing agency, eSearch Logix uses premium tools for eCommerce SEO and digital marketing to provide the best business outcomes to our clients. There are many third-party tools or plugins which can only help you in SEO but also in eCommerce marketing such as:
- Yoast SEO
Conclusion: eCommerce SEO is Deep, Do it with an Expert
If you fail to rank high in Google SERPs, you could miss a lot of sales opportunities. Modern consumers are fastidious and lazy; they don't want to go deep in online search and they don't easily trust a brand.
You have to stay up-to-date in SEO to get them to your online store. By following the above eCommerce SEO techniques you can get a good amount of organic traffic and eventually growth in sales.
Now we would like to hear from you
Do you sell something on the Internet? Are you using the right eCommerce SEO techniques that bring real buyers to your online store?
eSearch Logix is an award-winning SEO agency in India that has been doing SEO for over a decade. We have uplifted many eCommerce stores through modern SEO practices and smart digital marketing methods.
If your eCommerce store is struggling in with sales, eSearch Logix can help your online store stand out on Google by enhancing organic traffic and sales growth.
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