Do you have a Shopify Store but finding difficulty in selling products?
Well, it is not your only problem. There are millions of online stores that are finding effective ways to sell their products on Shopify but not all of them are able to do so.
People who search for something on Google are mostly looking to buy something. Sales happen when people are first able to find your Shopify Store and see your products.
There are 5.6 billion searches happen every day on Google so it becomes crucial for business owners to get high as well as relevant traffic and rank their store on the first page of Google SERP to get maximum visibility.
And you know who can make it possible-search engine optimization SEO.
Shopify is not explicitly designed for SEO, so there are some drawbacks and headaches associated with optimizing a Shopify Store for search engines.
However, Shopify had started to consider SEO as its important platform function, but they still have a long way to come if they want to completely empower their stores with SEO capability.
Therefore, Shopify store owners need a dedicated SEO strategy that could help them rank higher on Google and drive great organic traffic and sales. In this blog post, you will know some great Shopify SEO techniques that will rank your store faster on Google.
1. Create a Logical Shopify Site Structure
A good site structure helps users navigate and find your content more easily and quickly. It also helps search engines understand your website, which can further rank higher.
(Image source: ahref)
However, Shopify says there is no need to worry about your site structure because Shopify has in-built SEO to ensure that search engines can easily find all of your content. But to make sure your store is equipped with the best SEO features, you need to know how to create a good Shopify Site Structure.
The following techniques will support you in structuring your site more SEO friendly:
a. Optimize your online store navigation
When you create a menu or a link in your online store navigation, there are certain things to consider related to SEO. It is easier for a search engine to know the content of your store if its navigation is well organized and follows a proper logical order.
- Menu titles should describe content accurately
- Menu items should be in an order which makes sense for the store and shows a meaningful relationship to one another.
- The link text for a menu item or product should be descriptive and match the title for the page it links to.
- Each page should have a link in the store navigation
- Pages shouldn't be more than 3 clicks away from the home page (wherever possible).
b. Use descriptive image file names
Descriptive and readable file names for images work better for SEO results as they reveal more about the content of the images. To use descriptive file names for your images, you have to rename the files before you upload them to your Shopify store.
You can't change file names in Shopify. To update the name of an existing product image so that it is more descriptive:
- On your computer system, rename the original image file with a relevant file name
- From your Shopify admin, go to Products> All products
- Click the name of the product with the image which requires to be updated
- In the Images section, click the trash can to eliminate the product image and then click Delete
- Click add images and choose the renamed file from your computer to upload it to Shopify
2. Do Keyword Research and Add It to the Right Place
Your site structure is ready and fine. Now it's time to research keywords that are relevant to your product and category pages. Keywords appear in search queries which people type on Google or other search engines.
For example, a person might search for 'buy shirts for men'. The keywords in this search query are- buy shirts, and men. To make sure your store ranks top in the search results, you should try to research those keywords which your customers might use to find your products, and add these keywords to your content and other descriptions.
To find relevant keywords, you can directly search on Google or use online tools which can help you find the right keyword for your Shopify SEO. The best way to get it is from your Google Analytics report.
Keep in mind that keyword is the soul of SEO. The traffic your keyword gets, the more visibility your store has in online searches. But sometimes it may be a headache to choose the best keywords among hundreds of keywords that work better.
That is why you should also analyze your eCommerce analytics to understand how to pick the right keywords and pay attention to other aspects.
To know more about this, read our blog: Want to Grow Your Online Sales? Then Use the Power of eCommerce Analytics
And once you have the keywords, add or write these keywords uniquely at the following main places to improve SEO for your Shopify Store:
- Page titles
- Meta descriptions
- ALT tags
- H1 header for a page
3. Ensure Your Shopify Website Loads Fast
No matter how much Google takes page speed seriously in SEO ranking factor, but online visitors always hate website which loads slowly. People generally lack patience and they hate waiting unnecessarily when they are in the mood of purchasing something.
Thus, you need to ensure your Shopify website loads quickly. To enable your store load quickly:
- Remove any Shopify apps which are not being used or don't really need
- Avoid using a huge number of web fonts on your site
- Compress images
- Make your website design mobile responsive that loads easily on different devices
- Avoid using image sliders
4. Fix Duplicate Content Issues
Shopify gives two versions of your domain to be indexed: your custom domain and myshopify.com version of your domain.
For example, Shoestore.com and shoestore.myshopify.com
It can cause duplicate content issues since the content on both the custom and myshopify domain is usually the same. Fortunately, this isn't something you have to worry about. When you add your custom domain to Shopify, it should automatically redirect traffic to your primary domain.
To ensure this, go to Online Store>Domains. If you see the message "Traffic from all your domains redirects to this primary domain," then it is good.
But if you see “Traffic from your domains is not being redirected to this primary domain,” then click “Enable redirection.”
This feature prevents Google from indexing both versions and potentially getting confused about which one to rank.
6. Add Schema Markup
Have you seen results in Google which look like this?
How can you make your website look like this?
It is through Schema markup
Schema markup provides Google with structured data about the product or category, which then use to display rich results. These can often lead to more number of clicks, which consequently increase traffic and sales.
But thanks to Shopify themes which allows adding "product" markup easy. If your theme doesn’t allow you to do this, there are plenty of Shopify apps in the Shopify App Store which can help you adding schema markup for your product.
7. Use Shopify Mobile App
Having a store is good but when it is backed with a mobile app it works even better. Shopify mobile app will help you drive traffic from mobile users. Modern consumers feel lazy to search on computers. As smartphones and mobile devices are pocket and more user-friendly, people instantly search for anything whenever they want using these devices.
You need to develop a Shopify mobile app that meets user's expectations as there are already various apps running on the Shopify App Store which are hardly able to generate good results.
To make your app fully successful on SEO as well as other fronts, read our blog: How to Build a Superb Shopify App That Sells Your Products
8. Build Links
Backlinks are essential to improve your Shopify store ranking on Google. It is an essential part of Off-Page SEO techniques when it comes to get more relevant organic traffic. Your Shopify store's 'backlink profile' refers to all links on the web which direct to your store.
Google pays high attention to the quality, quantity, and relevance of links in your backlink profile to analyze your site authority and capability to rank for your desired keywords. Especially in SEO Link Building Service India, small businesses heavily rely on it to get organic traffic.
So you need to build a backlinking strategy to get other websites link your Shopify Store, It may involve creating attractive content which audience want to link to, having contests, discounting products to incentivize organic link building, reaching out to blogs and authoritative websites which share your audience, and much more.
Final Thoughts: Take Action Now
This is not it. SEO is a broader subject that requires constant effort and timely actions to improve site ranking on Google or other search engines. For Shopify, you need a focused SEO strategy that dedicatedly works for your store. And above Shopify SEO techniques will guide you to achieve better results and revenue.
If you want to improve not just SEO ranking but additional performance of your Shopify Store, eSearch Logix is a premier Shopify Experts and we can help you get your store on the top of Google search results faster.
Book a free consultation and speak with our experts now.