In today’s climate where technology has become an inseparable part of our lives, building a mobile application for your company is more beneficial than ever. Now, people in every part of the world have access to the internet and mobile phones, and people from all age groups have become habitual in using apps to accomplish all kinds of day-to-day tasks. People are using applications for shopping, traveling, ordering food, and every other imaginable thing. So, this is the right time for you to pitch that app idea that might just change the fortune of your business.
However, some things should be clear in your head before you go pitching that app idea. Indeed, there's almost nothing more popular in the digital world than mobile apps. As a result, practically every agency has had to respond to the question of whether or not to develop a mobile app for their clients. There are numerous reasons why investing in the development of a mobile app is a good idea. On the flip side, there are also numerous reasons why hopping on the mobile bandwagon is not such a great idea. And if you’re convinced that your app idea could be ‘The Idea’, then move forward and land that pitch.
Here are the following 8 points that we think will help you make the right decision and might just help you land that pitch. Read and then decide if your app idea could be ‘the one’.
1. Understand your demographic
It all starts with understanding your client base. Knowing who your customers are could help you build your application around their needs. Doing so in the future would result in customer satisfaction, which is unquestionably the primary goal of any firm. Moreover, understanding what type of smartphones or tablets do your customers tend to use? While Android and iPhones are undoubtedly the most popular, knowing how current and potential customers access the client's website, contact information, and other social media may and should affect the applications and other digital platforms you develop.
One of the smartest and safest things a developer can do is move backward when it comes to creating an app- start with what your customers need as the end product, and then build your product around it.
2. What’s the goal?
Next comes understanding what’s the goal that you want to accomplish with this mobile application or more importantly what’s the end goal of the client. One of the major mistakes that most people make is using a generic pitch for all clients. Sure, it's simpler, but it's not going to get you anywhere.
So, before you go pitching that app idea contemplates; what is your true purpose or reason for pitching the development of a mobile app? Is it a metric like sales, attracting new customers, favorable user sentiment, improved awareness, or something else? Instead of simply producing an app because everyone else is, outlining your goals before you construct the app concept will almost certainly lead to much greater future success, as well as better use of your client's budget.
3. Figure your performance indicators
It is important to understand what are the key performance indicators of a successful mobile app? Knowing what metrics are crucial to the customer, and hence what you need to track and report on, will assist you in creating a successful app, follow-up monitoring efforts, and a matching marketing plan.
A marketer needs to have a handle on all kinds of data i.e. Key Performance Indicators(KPIs) that the business is focusing on; data such as customer retention rate, churn rate, monthly active users(MAUs), and daily active users(DAUs), cost per acquisition (CPA), customer lifetime value (CLV), and more.
Having a plan to achieve all these metrics even before an app is created will show the clients that you mean business and are well-prepared to build an app that most definitely will expand and increase the profits of the company.
4. Have a solid marketing plan
Everyone nowadays uses a mobile device, which has resulted in a massive market for mobile apps. Unfortunately, many apps go unnoticed since they aren't supported by a strong marketing plan. Mobile app marketing should not be a last-minute decision. Embracing a fail-safe mobile app advertising plan from the outset ensures that your startup's goal remains stable and focused.
Have a marketing plan to make sure your app is prominently listed in all leading outlets such as Apple Store and Google Play. One of the easiest and most valuable methods of increasing downloads is promotions within the app stores. Ensure that the customer discovers your app in appropriate locations by displaying compelling and clear screenshots of the app, using keyword-rich titles & descriptions, and a vivid and helpful description of the app.
5. Pricing is key
Having an effective pricing strategy is one of the main factors in making an app successful and plays a crucial part in gaining traction and visibility for your app in the app store. The way you price your product determines its long-term performance in terms of downloads and user retention. Most branded apps out in the market are free, thus, if you decide to charge your customers there should be a very good reason why your target audience would spend their own money on your marketing efforts.
Deciding between the two is like walking a tightrope: apps that are supplied for free or at a low price gain a larger market share and may easily infiltrate the market, whereas apps that are offered for a higher price have the potential to generate a decent return on investment. However, in the end, your app's worth should always outweigh its cost.
6. Be careful with advertising
You should be extra careful when it comes to displaying advertising on your app. Unless you work for one of those unicorn brands like Apple or Adidas, who already have their cool factor; no one wants more advertising on an already branded app. It just ends up being excessive.
Look at it this way; the user has already opted into your app by downloading it, so as an agency that works with B2B or B2C clients, you should avoid showing excessive advertisements. If you’re a developer with outside obligations then it might be a little difficult for you to achieve. However, if you’re an independent developer then you must keep your customer experience first.
7. Social media integration
The buzzword for today is Integration. Apps might be a dull piece of software on their own. However, one can unleash the true power of apps by integrating them with social media. In a nutshell, social media integration allows your mobile app to connect to a variety of social media services. By doing this, the app's material can be quickly uploaded and shared on users' social media accounts. It not only allows them to share the material with others, but it also promotes your brand to a large number of new and potential customers.
Integrating social media into your app can help you get- better connectivity, increased exposure and downloads, accurate & genuine data, improved functionality, and more.
8. The correct choice of developers
Many companies do not have an in-house developer which compels them to go and outsource the app development work. The development part of your app is one of the most crucial phases and needs to be implemented successfully or all your hard work might go to waste. Make sure you choose a competent and trustworthy developer to help you bring your dream to fruition.
Finding an equally talented developer is tricky- that’s why make sure you’re asking all the right questions. Lastly, who owns the final code should be your agency or the customer, based on your agreement, not the developer.
There’s no denying that mobile applications are all the rage right now, but at the same time, there’s no dearth of mobile apps in the market. That’s why the most important aspect of developing a successful mobile app is having the right idea. After this comes the part where you develop an app that compels the user to download and interact with the app to make it a successful process.