Website UX is the backbone of conversion rate
When a new user visits your website, you just have 3-5 seconds to leave the first and last impression on his/her mind. In the current marketing landscape, your website is a 24x7 salesperson which has high potential to be your most powerful and effective digital asset.
However, today's rapidly changing digital trends can make your website feel old and less interesting. There are billions of websites on the Internet, but most of them struggle to generate good ROI due to low conversion rates. A website is able to convert visitors into paying customers when it quickly engages visitors and give them a great web experience.
Conversion rate is directly proportional to the website’s user experience. Therefore, having a great website UX will instantly recharge the browsing experience of visitors and it will lead to increase more traffic and leads.
If your current website struggles to hold user's attention and convert them into your paying customers, it is the right time to revamp your website by simply transforming the website UX.
And to guide you on this task, eSearch Logix has come up with simple techniques that can help you upgrade your website's user experience. Once you implement these techniques, your website will perform better and see how fast your conversion rate increases.
How to Upgrade Your Website’s User Experience and Conversion Rates
1. Conduct User Research
Everything starts with research. Before you design your website, you should first ask the question- 'what exactly your website will do?' In the context of website UX, there is no other question matters more than, 'Who is it for?"
You need to know who will use your website and what would they like to browse? What your website can give them what your competitors can't?
All these questions are significant to know about how to build a website that gives great web experience to users. It doesn't mean you have to spend hundreds or thousands of dollars on market research.
As you are already an expert in your niche, you won’t have much difficulty finding out who is your target audience. You can also pay attention to your competitor's websites how their UX design is. Great website always has great user experience that is why they are able to convert a maximum number of visitors into customers.
Especially in eCommerce, business owners have to create a dynamic and appealing eCommerce website design that holds visitors for a long time and guides them smoothly explore products and easier cart selection to make a purchase.
Read our special blog to get deeper knowledge on this topic: Latest ecommerce website design guide that will help you sell more
2. Use White Space
Most web designers usually put a lot of things on a web page which distracts the user's attention and leads to a higher bounce rate. This is where white space comes in to hold visitors' attention and engage them for a long time on the website. White space is important to engaging design.
Having white space on your blog or website pages makes your content more legible as well as allowing visitors to pay attention to the key elements surrounding the text.
White space turns your website into an open, fresh, and modern site and if your branding is consistent with this design approach then it can enable you to communicate the exact feeling what users want. According to researchers, white space around the text and titles increases the user's attention by 20%.
There should be balance while putting a lot of content and having too much white space while replacing some valuable information. The key to finding the right balance between the two is to put what is most important to communicate at the top and surround that with some space to highlight the image or text.
Here are some methods you can use white space to enhance the UX of your website:
- Enhance the line space for your text in the body.
- Increase white space in long text blocks on the left and right margins.
- Avoid putting images in the line with text instead of positioning them on top or under text blocks.
Take our own example, at tech.esearchlogix.com you won't find any distracting links, forms, or unnecessary blocks. Our blog site has balanced white space which allows our readers to focus on content and enjoy reading.
3. Optimize Your Webpage Loading Speed
Visitors hate waiting for a webpage to load for too long. Modern users expect everything fast and easy to do at their fingertips. With the drastic growth of smartphones, people are now accessing content all over the world very quickly and easily on various different platforms. And when they don't get it, it usually results in bounces or leaving the website instantly.
When your website has a slow loading speed it creates a disturbing experience for the visitors because they mostly don't have time to wait. If it takes longer than 3 seconds to load, 53% of online visitors will leave your website.
That is why you have to ensure that your website loads quickly and guide them to navigate easily what they want. To increase the webpage loading speed, try to:
- Enable compression
- Leverage browser caching
- Optimize images
- Improve server response time
- Use a content distribution network
Top web development company in India considers page speed an extremely important factor to improve the SEO rankings. Google also declares page loading speed a key SEO factor for website ranking and offers a free service where you can get information on your page speed.
4. Use Attractive Calls to Action
Even you have a great website but if it fails to drive the users to take the actions you want, your whole effort is worthless. You know customers are already accustomed to following visual cues to decide which content is important to them.
You need to make sure your website is incorporated with certain calls-to-action (CTAs) to enable website users to easily navigate the site and get exactly what they are looking for.
While creating buttons for CTAs for your website, you should think about catchy words and the psychology of color. You would be surprised to know a study done by Maxymiser where researchers were shocked to get an increase of 11% in clicks to the checkout area, simply by testing color variations and action messaging.
Different colors invoke different feelings. And with the right words, it affects more. So, use attractive call-to-action buttons which inspire website visitors to take the action you want.
5. Implement Hyperlink Differentiation
When you insert a link to any webpage, you are saying to users to click there. While hyperlinks are sometimes ignored by visitors, it becomes essential to make sure links are easily identifiable by visual cues. You can underline the text and use different colored text which draws the attention of the readers and evokes interest to click on it.
This is done by hyperlink differentiation where you don't have to do something new or reinvent the entire wheel. An easy method to test how effective your links are is to blur and remove the color from the design and check what stands out.
6. Use Videos to Spice Up Your Sales Landing Pages
We hope you are already aware of the power of video in the current digital market. The fact is when it comes to boost website's conversion rates, videos work better than any content to build trust and give emotional appeal to the audience.
Digital marketing agencies in India suggest that having a quality video on a sales landing page can increase conversion rates by up to 80 percent. This is amazing, isn't it? There are mostly two types of content on a website; text and images. But video has its own space to create a lasting impression on visitors.
Just understand it how video can help you improve your website's user experience and eventually increase conversion rate.
People today now mostly like to watch more than reading text content like blogs, product guidebooks, and all. It is because of the reduced attention span of the audience as people want to know about something quickly which also appeals to their mind. And video has everything to offer the current demands of visitors.
So it's simple. Include some high-quality videos that clearly define your product or service. While there are many websites that offer free custom videos and images for business, we recommend you opt for professional video production services so your investment brings maximum ROI.
7. Make Different Elements Visually Distinct
Website user experience is driven by how users feel and respond to different elements of the design. This is one of the most important goals for UX designers to create a visually distinct page layout that gives a dynamic navigation path and compelling user experience.
To make your page layout visibly distinct, here are the best practices which are followed by professional web designers:
- Give an outstanding page title to capture the attention of first-time visitors.
- Put a website navigation panel at the top of the page with all important parts for easy navigation.
- Make sure call-to-action buttons stand out and give a clear explanation of user intent.
- The search field must be visually unique with a glass icon. It is generally placed at the upper right corner of a website.
- Ensure each web page has sound text readability and eye-friendly design.
8. Show Important Information with Bullet Points
Let us accept the truth, most website visitors never read all content or information of your website. They always are in a hurry and want to just scan all the key information instantly.
Therefore, there is a high need for segmenting key information with bullet points to let the users rapidly get all the information they want such as benefits of your products & services, how it can solve their problem, and key features, etc.
It will make your website content more attractive and allow visitors to get all the information they need, which most websites don't take it seriously. You can use various beautiful icons and stylistic logos with your bullet points to be a bit creative to help users read the content to the point.
This technique plays an influential role because it forces you to distinguish the most important points you are trying to make without getting caught up in the complex terminology of UX design.
9. Create Attractive Content
Web development involves plenty of tasks like coding, designing, content, server hosting, prototyping, testing, etc. But out of everything, it is the content which always shown on the frontline and gives a meaningful message about the entire creation.
While talking about upgrading your website's user experience, you may ask your designer to create a well-structured layout. But at the same time, you shouldn't forget about UX writing which clearly explains your brand message in an attractive way.
As we told already, people feel boring to read text, so it is necessary to create attractive content that describes your website beautifully with good readability. The perception and experience of users get influenced by well-written text and effective illustrations or images.
Instead of blindly creating signup forms or CTA forms, you should do some little research about what information your users want which solves their problem.
10. Make Your Website Responsive and Mobile-Friendly
52 percent of web traffic comes from mobile devices, and this is a lot of amount. As people today spend their most of time on smartphones, the demand for creating a mobile-friendly website is growing dramatically.
Users want everything at their fingertips and if your website isn't optimized for mobile devices, users are five times more likely to leave the site.
Google crawls both desktop and mobile versions to index your website. It means in terms of SEO, having a mobile-friendly website can help you get more visitors. Here are some useful techniques to make your website mobile-friendly:
- Focus on simple designs
- Use responsive themes
- Use mobile menus
- Use standard fonts
- Optimize image files
- Avoid large chunks of text
- Eliminate pop-ups
- Focus on Mobile usability
- Perform A/B testing
When you optimize your website for mobile devices, ensure users can interact with a single touch and the design is responsive that fits different mobile screen sizes. To know more insights, read 7 Principles of Mobile Website Design to Attract Smartphone Users.
11. Keep Your Website Pages Consistent.
Consistency means making everything match which matters a lot to improve your website's user experience. Be it font styles, heading sizes, button styles, colors, white space, illustration styles, image selection, and other design elements, everything should be themed to give harmony between different pages.
Sometimes in the pace of creating unique website UX design, many web developers build complex design. Hence, being simple and consistent throughout the website is extremely important. Big design change from one page to other pages can lead your users to lose focus and confused them to understand your website.
Keep in mind that in terms of web design, maintaining consistency of the user flow throughout the journey is important to fulfill the ultimate goal of your website.
A clear design framework enables visitors to get what they want flawlessly, and consistency is the key to this door. You have to think about what steps users will take one by one to start their journey.
Focus on every point of entry that asks visitors to move on other web page and expands some topic or a submenu of a website. Therefore, consistency is highly essential to ensure the user journey remains smooth and easy throughout the website.
Now you have realized the key to turn visitors into your paying customers is to give them a great web experience. If your website UX design is meant for users, it will engage them to browse your website for a long time, and eventually increase the conversion rate.
The formula is simple- give a well-defined user experience that cut off unnecessary items and offers them exactly what they need. If users can't find what they want, it simply doesn't exist for them. Let your visitors enjoy browsing your website and see your conversions growing.
And if you have an eCommerce store, then it matters a lot. Therefore, the above techniques will help you enhance your website's user experience.
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